Yup

You know what would be cool? If they used video streaming sites in order to recruit test subjects for psychological experiments. You could fill out questionnaires online and earn points to unlock videos, like the viral marketing videos they use now, but for science! The methodology wouldn't be that much worse than having endless conclusions based almost exclusively on the answers of first year psychology students.

It would probably work better than money, too. Instead of thinking, "great, I spent thirty minutes clicking on red rectangles and earned about enough money for a cafeteria lunch," you'd be thinking, "one more survey and I can watch to the end of the season."

ETA: "Don't be like that" must be the universal douchebag motto, or something.